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CrucialClicks At SM East 2015

The team at CrucialClicks.com went to New York City to explore the latest in Search Marketing And Digital Advetising. SMX East 2015 covered all of the online marketing options we are now using or should consider, including paid search advertising, SEO, social media (earned, owned and paid), display advertising and local/mobile.

During the last week of September 2015, The team at CrucialClicks.com visited the Big Apple to attend the Search Marketing Expo – East 2015 conference. We attend the Search Marketing Expo, annually, to brush up on our search marketing skills. We attend to explore changes in the marketing landscape and to learn best practices. We apply this knowledge to enhance our products and services on behalf of our current and future customers.

Each year, a wide range of topics are covered. This year’s topics include Content, Keyword Research & The Art Of Audience Engagement, Exploring The New World Of Entity Search, Link Auditing & Best Practices For Acquiring Authoritative Links, Personalized Ad Experiences Through Retargeting, How To Perform Pain-Free Non-Taxing SEO Audits, Unlocking The Power Of AdWords Scripts, and much more.

The CrucialClicks Team attended Search Marketing Expo – SMX East 2015 for tactics to increase website traffic and what to expect from digital marketing in 2016. There was over 50 sessions on Internet marketing topics including Search Engine Optimization (SEO), Paid Search Advertising, Local & Mobile Search, Social Media Marketing and Semantic SEO.

Here are some of our key takeaways from the conference:

  • Sherlock Goes Local: How We Solved 3 Local Ranking Mysteries
  • Eye Tracking Update: How Users View & Interact With Contemporary Google Search Results
  • How Dynamic Ads Can Supercharge Your SEM Campaigns
  • Users View & Interact With Contemporary Google Search Results
  • Link Building Fundamentals
  • Content, Keyword Research & The Art Of Audience Engagement
  • Designing a Winning Content Marketing Campaign
  • Dark Search, Dark Social & Everything In-Between
  • Getting The Most Out Of Google AdWords & Bing Reporting Tools
  • The New Search Landscape
  • Paid Search Fundamentals
  • Google Now, Microsoft Cortana & The Predictive Search World
  • How Apple’s Changing Up Search: From Siri To Safari To Spotlight
  • Hunting Big PPC Campaign Optimizations For Massive ROI Increases
  • Optimizing Paid Search Automation For Click-To-Call
  • Search Engine Friendly Web Design
  • Getting Mobile Friendly To Survive The Next Mobilegeddon
  • Beyond The Web: Why App Deep Linking Is The Next Big Thing
  • Exploring The New World Of Entity Search
  • Essential Steps For Performing An Effective SEO Audit
  • Protecting Your Brand From Online Fraud, Infringement & Other Emerging Threats
  • The Latest In Advanced Technical SEO
  • Empowering Your Organization With A Search Culture
  • Personalized Ad Experiences Through Retargeting
  • Being Found On The World’s Second Biggest Search Engine: YouTube
  • The Most Valuable Analytics Reports All SEOs Should Be Running
  • Getting Images Right In Paid Search
  • Link Auditing & Best Practices For Acquiring Authoritative Links
  • All Your Questions Answered: Google, Bing & Yahoo Talk Ads
  • Meet The Search Engine
  • Better Together: Search & Social

Overall it was a great conference, and we certainly plan to attend in 2016 and beyond.

By Karina Tama

SEO Basics are crucial for your website. Many people don’t give importance to this step when building a website. However, you have to start with SEO Basics to help position your website properly to get higher ranking in the search engines, thus making it possible for more people to find your site.

We will go over the following in this chapter: Title Tags, Meta Descriptions, and Heading Tags.

1)   Title Tags are really important to use. You have to use a main keyword and variations in each page. The main keyword and set of variations need to be different per page. You should not pretend to trick the search engines by using the same main keyword in several pages. The written content of your website has to flow naturally and be clear. You first write for the audience than for the search engine. You need to avoid stuffing your title tags with a bunch of keywords. It’s really bad to have your titles spammed. On the other hand, Google used to display 70 characters of a title. Lately that has changed, and now it is measured by pixels width. It has been made more complicated to understand, but Moz has a tool that helps you with that.

2)   Meta Descriptions don’t help with the ranking anymore. It’s still part of the SEO basics. TheMeta Descriptions are intended to be a brief and concise summary of your page’s content to introduce your business, brand, product or services to your potential customers. Therefore, take advantage of it and write something that engages the prospects. Google shows 156 Characters (Including Spaces) for Meta Description. You have more room to explain a little bit more about your business. Get it right from the start, and it will pay off.

3)   Heading Tags need to be used in a strategic way for your SEO basic.  You start the H1 pages without over optimizing them. Plus, you can embed your main keywords in the H1 tag. Then use H2 and H3 for the rest of your content. Only use H1 once. I hope you got the idea. Don’t overlap the main keyword! Instead, you can use variations. For this, you can use the Google keyword Planner to get ideas and variations of your main keyword. If you do that, you will have more chances of getting ranked. These good SEO basics practices will also enhance your content and make it easy for your audience to understand.

The information mentioned above is very helpful if you understand and use it for your website. It can be a little time consuming, but it will really help you to build your website in the right way. SEO basic is a must if you want to be indexed by the Search Engines.

If you have any questions, please leave it here. I will be more than happy to help you.

“The best place to hide a dead body is page 2 of Google Search Results”.

-Unknown–

 

 

 

By Karina Tama

 

Are you wondering how much more you can do to improve your Social Media Marketing? Have you already tried the most popular social media marketing outlets without results?

Well, stop worrying about it! I will explain in details four unique ways to engage people.

First, you can start to host Social Media Events by organizing a virtual event on Facebook. This can be done by creating nice images and posting them on your Facebook FanPage. Plus, you can also send them to all your contacts. However, you need to think about an eye-catching name for the event such as: Happy  Get Together. Then have the event for at least 24 hours so that you allow people to publish their Facebook Fan Page on your wall.  Furthermore, you can get a lot of new fans, build loyal followers, and be the leader of this kind of event in your community.

 

 

Facebook party by CrucialClicks

Welcome to our Facebook Party!

I recommend using this approach once a month so that it will always build excitement. Send the event invitation in the morning at least two days before, and then send another couple of invitations on the day of the event.  At the end of the day, you will end up with many new followers. Moreover, you will have given the people the opportunity to interact with other people on your wall. This will create a huge engagement.

CrucialClicks Facebook Page

CrucialClicks Facebook Page

Second, you can host live webinars about interesting topics. This can be done by using the same approach of posting the event in all the Social Media Outlets that you are using. You can promote a product or service and get some sales at the end of the webinar. For example, I hosted a webinar about reputation management where I explain why a business has to manage its online reputation. After I give away important facts, I offer a 30 Day Free Trial or a special price of ReputationRepo™ Toolkit only for the webinar participants. Believe me; you will end your journey with sales and many people will begin to love your brand. Don’t be surprised if many of them will become an evangelist  of your products.

reviews

Third, focus your marketing efforts on the platform where your audience is interacting. For many small businesses this can be a nightmare by being on all the Social Media Outlets. Let me tell you something! It is a waste of time and effort in doing that. Therefore, you should keep your eyes and ears open. Also, check on your customers and prospects so that you can find where they are hanging out online and go there to interact with them. Then you can ask them what social media they use. Another tool you can use to know if there are communities talking about your business or topics you engage in is Google Alerts. This is done by setting up the alerts with the criteria of your business and relevant topics. You will get in your inbox an alert when somebody is talking about you online. Then you can go there and interact with people.

Google Alerts

Google Alerts

Fourth, a great image is worth a thousand words. You can use your image to say the most to your audience. Don’t post mute pictures! You should post some text on your images to complement the message. Facebook is a platform where you can get the most out of your images. People that use Facebook love images. We know that a good picture can get a lot of likes and shares. Also, Pinterest and Instagram are social media marketing outlets where you can engage the audience through an image. However, be careful with your images and make sure it is communicating your message in an effective way.

Finally, please take a look on the following images that I have created for CrucialClicks. I have created a template where I embedded all my images. Then I customized each one and displayed short content. That is the right way to do it! Also, don’t forget to embed your company logo.

 

“An online platform  to help promote yourself to a wider audience”

-Social Media-