In order to be selected, a company was required to achieve certain benchmark goals for the year. This included: meeting specific pay-per-click goals, helping businesses grow through Google advertising, and helping new businesses develop through SEM.
CrucialClicks.com was able to secure a winning spot in the Engage All-Star competition by outperforming many of the competitors in critical areas of pay-per-click campaign management, which evaluates overall performance. This was accomplished by providing quality and cost-effective pay-per-click campaigns as opposed to some of the more aggressive and less quality driven approaches performed by others.
In addition to receiving two custom 2013 Google Engage All-Star jackets, All All-Stars are invited to spend the day at the Googleplex for the 2013 Google Engage All-Stars Summit on August 12, 2013. At the summit, Google will offer training sessions, market trend insight discussions, and workshops with Google Managers. “It is a unique opportunity to attend workshops about maximizing SEM/SEO led by the Managers of the Search Engine you are trying to Optimize for,” said Dajani.