News & Events

Great Scott! NewsClicks Quarter 3, 2014

Wow! This year is just moving by too fast, and we at cannot believe it. We have just released our latest NewsClicks for the third quarter of 2014. In it, you will find a bunch of great stuff. We went to The Big Apple to brush up on the latest in Search Marketing. Google has had some changes (what’s new?). Also, if you use Facebook, you won’t want to miss the Do’s and Don’ts for business. Read on for all of this and more in this issue of NewsClicks.

Read Newsclicks — Quarter 3, 2014

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SMX East

During the first week of October 2014, your team at visited the Big Apple to attend the Search Marketing Expo – East 2014 conference. We attend the Search Marketing Expo, annually, to brush up on our search marketing skills. We attend to discover changes in the marketing landscape and to learn best practices. We apply this knowledge to enhance our products and services on behalf of our current and future customers.

Each year, a wide range of topics are covered. This year’s topics include the latest Google Search algorithm updates, how to find hidden potential keywords, new Twitter and Facebook technologies, schema and rich snippets, Google+ Places, site auditing, and much more.

Here are some of our key takeaways from the conference:

  • SEO is not a project, it’s an ongoing exercise.
  • Become a trusted expert.
  • Social is discovery; Search is validation.
  • Google’s true market share is 86%, based on aggregated analytical results gathered by many SEO leaders.
  • Make sure you know who your online competition is (those that compete with you on the search engine result pages (SERPs)).
  • SEO today is no longer tactical, but strategic.
  • You can’t trick Google into ranking you just because your keyword is in a heading and title. You need content to support it.
  • Just because Google no longer displays author information in the SERPs doesn’t necessarily mean that the authorship tag is dead.
  • New ad formats, extensions, sophisticated remarketing and retargeting, and enhanced automation tools.
  • On-page optimization still matters.
  • The traffic from your users on their mobile devices is ever-increasing.
  • SEO accounts for 20% of leads in a business’ first year.
  • Keywords are ambiguous (e.g.: subway – the NYC transportation or the sandwich maker?).
  • Utilize the resources you have to make your content.

Overall it was a great conference, and we certainly plan to attend in 2015 and beyond.

It’s that time again! NewsClicks Q2 2014 is out and hot off the presses. In this issue, you’ll read about the Google Partners Connect event we hosted, SEO Myths from Google’s own Matt Cutts, Google’s new Google My Business, the latest from Google I/O, and so much more.

So what are you waiting for? Head over to the latest NewsClicks issue and give it a read.

Be sure to subscribe to be the first to receive the latest issues of our NewsClicks.

Read NewsClicks – Publication Q2 2014.

Check out this third quarter installment of NewsClicks. It’s full of great information on Google’s new search algorithm – Hummingbird, recent moves in Secure Search, the latest on Local Search Ranking Factors, and more. has also been pretty busy this quarter. We were invited to visit Google in Mountain View and we were in New York for the Search Marketing Expo. Read all about it now.

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Read NewsClicks – Publication Q3 2013.