CrucialClicks At SM East 2015

The team at went to New York City to explore the latest in Search Marketing And Digital Advetising. SMX East 2015 covered all of the online marketing options we are now using or should consider, including paid search advertising, SEO, social media (earned, owned and paid), display advertising and local/mobile.

During the last week of September 2015, The team at visited the Big Apple to attend the Search Marketing Expo – East 2015 conference. We attend the Search Marketing Expo, annually, to brush up on our search marketing skills. We attend to explore changes in the marketing landscape and to learn best practices. We apply this knowledge to enhance our products and services on behalf of our current and future customers.

Each year, a wide range of topics are covered. This year’s topics include Content, Keyword Research & The Art Of Audience Engagement, Exploring The New World Of Entity Search, Link Auditing & Best Practices For Acquiring Authoritative Links, Personalized Ad Experiences Through Retargeting, How To Perform Pain-Free Non-Taxing SEO Audits, Unlocking The Power Of AdWords Scripts, and much more.

The CrucialClicks Team attended Search Marketing Expo – SMX East 2015 for tactics to increase website traffic and what to expect from digital marketing in 2016. There was over 50 sessions on Internet marketing topics including Search Engine Optimization (SEO), Paid Search Advertising, Local & Mobile Search, Social Media Marketing and Semantic SEO.

Here are some of our key takeaways from the conference:

  • Sherlock Goes Local: How We Solved 3 Local Ranking Mysteries
  • Eye Tracking Update: How Users View & Interact With Contemporary Google Search Results
  • How Dynamic Ads Can Supercharge Your SEM Campaigns
  • Users View & Interact With Contemporary Google Search Results
  • Link Building Fundamentals
  • Content, Keyword Research & The Art Of Audience Engagement
  • Designing a Winning Content Marketing Campaign
  • Dark Search, Dark Social & Everything In-Between
  • Getting The Most Out Of Google AdWords & Bing Reporting Tools
  • The New Search Landscape
  • Paid Search Fundamentals
  • Google Now, Microsoft Cortana & The Predictive Search World
  • How Apple’s Changing Up Search: From Siri To Safari To Spotlight
  • Hunting Big PPC Campaign Optimizations For Massive ROI Increases
  • Optimizing Paid Search Automation For Click-To-Call
  • Search Engine Friendly Web Design
  • Getting Mobile Friendly To Survive The Next Mobilegeddon
  • Beyond The Web: Why App Deep Linking Is The Next Big Thing
  • Exploring The New World Of Entity Search
  • Essential Steps For Performing An Effective SEO Audit
  • Protecting Your Brand From Online Fraud, Infringement & Other Emerging Threats
  • The Latest In Advanced Technical SEO
  • Empowering Your Organization With A Search Culture
  • Personalized Ad Experiences Through Retargeting
  • Being Found On The World’s Second Biggest Search Engine: YouTube
  • The Most Valuable Analytics Reports All SEOs Should Be Running
  • Getting Images Right In Paid Search
  • Link Auditing & Best Practices For Acquiring Authoritative Links
  • All Your Questions Answered: Google, Bing & Yahoo Talk Ads
  • Meet The Search Engine
  • Better Together: Search & Social

Overall it was a great conference, and we certainly plan to attend in 2016 and beyond.

NewsClicks Q2 2015 is out and hot off the presses. In this issue, you’ll read about selected to host an exclusive Google Partners Connect Event — again!, learn 10 ideas for turning around your Collective Negative Reviews in Google, find out how long consumers are willing to drive to get to a Local Business, and learn 26 crazy facts that you never knew about Google! Read on for all of this and more, in this issue of  NewsClicks.

So what are you waiting for? Head over to the latest NewsClicks issue and give it a read.

Read NewsClicks – Publication Q2 2015. Google Partners Connect Event, leaders in Internet Marketing, is excited to announce that we have been selected and hosted our second exclusive Google Partners Connect Event at our offices in Coral Springs, FL during the month of May.

The free event aimed to educate business owners about how to best leverage their online presence and increase brand awareness across digital platforms. Local Business Owners of all industries located in Broward, Dade, and Palm Beach Counties attended.

A panel of two top executives from Google, Matt Lawson and Fred Vallaeys, shared their ideas on how to grow your businesses online.

Matt Lawson, Director, Search Ads Marketing – Micro-Moments – Matt discussed the “micro-moments” that guide a customer’s decision journey, and how businesses can use online marketing to reach potential customers during the moments that matter most.

Fred Vallaeys, AdWords Evangelist – Advertise your business online – Fred is a longtime expert in AdWords. He talked with small businesses about how they can better navigate the web and expand their online presence through smarter customer insights.

CrucialClicks provided refreshments and shared Google-Branded items with attendees and offered them a complimentary 30 Day Free Trial to ReputationRepo™, Reputation Management Toolkit for your Business. It is an easy to use toolkit to monitor your local listings, compare your online presence to your competitors, and see what your customers are saying about you on review and social media sites.

Attendees had the opportunity to hear and learn from the Google Experts, after the event, attendees had a chance to speak with our team about their website design and Internet Marketing goals.